Dynamic pricing is one of the most powerful tools a hotel can use to maximize revenue. The concept is simple: when demand is high, prices rise. When demand is low, prices drop to attract bookings. It's the same principle airlines have used for decades.
ROI-PMS booking engine includes a built-in dynamic pricing mechanism based on occupancy percentages. The hotel manager defines simple rules. For example: when occupancy exceeds 80%, price increases by 20%. When occupancy is below 30%, price decreases by 15%. The system applies rules automatically in real-time.
You can define unlimited rules and set priorities between them. The first rule that matches is the one that takes effect. This allows creating sophisticated pricing policies that adapt to any situation.
Practical example: A 20-room hotel sets a base price of 400 NIS per night. When occupancy reaches 70%, the price rises to 480 NIS. At 90% occupancy, the price jumps to 560 NIS. On a day with 18 rooms occupied, the hotel earns 160 NIS more on each remaining room. That's a significant revenue boost.
On the other side, when the hotel is quiet, prices automatically drop to attract bookings. An empty room at 300 NIS is better than an empty room at 400 NIS that nobody books. The system does this calculation for you.
Important to note: dynamic pricing only operates in the public-facing booking engine. In the hotel's internal calendar, prices remain at base package prices. This way the staff always knows the original price, and dynamic changes remain transparent to the guest.
The beauty of the system is that it works 24 hours a day. Even at 3 AM, when someone searches for a room, the price is already adjusted to current occupancy. No one needs to sit and manually update prices. The machine does the work, and you enjoy the results.